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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] two months ago, because to help a friend enrollment Shanghai Marathon, multiple browsers blossom sits, participated crazy marathon rush of votes, then combined with the usual items for outdoor sports people and relationships map the social graph depicting the insight found in today's social networking has let people undergone tremendous changes, sports enthusiasts attitude towards sport, the psychological state of movement, participation in sports in the form of great changes have taken place, in other words, social networking make the marathon has become a fashion. face socialization runners, but also how the interaction between the brand and the runners were worth it spread? A month ago, North horses start running, there are less than three weeks, launched about to begin prologue, and it is particularly careful to observe the major brands among which several interactive activities and runners, found that many of the brand has been deeply rooted in the consumer community, and gradually create their own brand tribe, Nike and Adidas, for example, Nike played like a professional community who care structure, but more like a careful Adi community who care. 1 Nike - Community care professional who To help better prepare for marathon run cheap foamposites ners race, Nike early invitation to the national marathon coach @ Tao Shaoming for junior and senior runners runners, in Shanghai, Guangzhou and Beijing plan a period of eight weeks professional training programs, and invited on the microblogging coach for marathon runners were professional online quiz, from microblogging forward amount and the number of comments point of view, the majority of runners are welcome. electrical makers in carnival double 11, runners Nike community building and more goes a step further, Nike introduced the innovation of micro-channel NikeRunClub community (note the community, not the official public accounts), open platform can be found on recommendations to guide running, but can also run in the establishment of groups to run around looking for groups, just like a more lightweight and convenient online version of vertical communities. I have to say that Nike has familiar: Now runners runners in the past is no longer a passive consumer of information, and they spontaneously find a suitable own organizations, they prefer to stay in a small group and their own small partners together like-minded, they need to uphold the brand is a sport spirit, know at the right time for them to bring value to haunt partners. 2 Adi - attentive care community who runners communities say they rare air jordan 11 space jam for sale ly break their own, they will say to create a personal PB (personal best); they seldom say who is our leader, but will say who is 430, 530 rabbits; Adi cool running group A runner who is familiar with the organization, the former North horse recruit runners, runners organize training before a match in the coach's leadership, and in the North during the race horse carefully arranged the cheerleaders cheering for the runners , in the running and running after setting energy depot, but also as a member of each group of cool running track taking pictures after the game released. In addition, all horses in North cool running members of the group will be known as the "PB family" of one, their slogan is also very exciting: # witness my PB #. And the runners were in each interaction, Adidas do careful and meticulous. Later, saw some cool running group interviewed the person in charge of the movie, a reporter asked why the person in charge would choose such slogans PB as the theme of the event, officials said, and some runners often inside the circle of influence who to deal with, found that runners often use to express themselves PB breakthrough, we decided to adopt the runners who are familiar with the language as their own brand of the slogan. Here, we have to wonder, today's consumers, because the social network has buy cheap jordans online been linked to each other to form a community, their access to information in their own communities, share information, as if into an organism, and the flow of the body, that is, Blood information. Faced with such consumer groups, if brands are not integrated into the community of consumers, listen to their language, their voices perceived, is bound to be lost in the tide of this society. In addition to Nike and Adidas, just two weeks before the horse is about to start running the North, and I am also very clever exposure at work to a charge of other outdoor sports brand agency, we provide a number of outdoor sports we do for them through social network data mining scoring to give the impact and influence of the list, not to a few days, they found a community organizer Beijing jogging, and soon made contact with the organizers, and help during the race These jogging enthusiasts full with the film, recording their every detail and colleagues insist on during the game, the brand's spirit also in this community is well spread. Afterwards and responsible for the activities of the project manager to chat, he told us that it was his first time to know there are so many interesting runners community organizations exist, between a little earlier if they can begin to build those affected and more relationship, I believe Retro jordans for sale this event will be made even more unexpected results. Shanghai Marathon kicked off soon, the Internet will also see the enthusiastic users of this year's marathon to Hangzhou Hangzhou arrangements for next year's marathon one carding statistics, a total of 45, but we say there may be more. We expect to see in this process more brands uphold the spirit of the movement, find influencers, into the consumer community, build brand tribal wonderful. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network & nbsp; global fashion brand network.)About our contact, privacy policy, advertising, Recruitment Information 2016LONG7.COM, ALL, RIGHTS, RESERVED / POWERED, BY, LONG7, PROFESSIONAL, SNEAKER, MEDIA, Shanghai, ICP, ready for No. recently Vetements designer Demna Gvasalia and CEO Guram Gvasalia jointly announced the brand is no longer held a fashion show, they think that now the fashion show is no longer on fashion, most of the design will not even production. 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Ma Ali Sports business busy, Wang Jianlin busy "get involved" Global football, Tencent and music, as the audience for eating too busy fighting for basketball baske jordans on sale online tball tournament Rights ...... This is a not a battle, but it is filled every second counts, every step tense atmosphere of the camp. 2014 ?? 10 20 March, the State Council issued the order throughout the sports industry uplifting "Opinions on Accelerating the development of sports industry to promote sports consumption" (the No. 46), made it clear that strive to 2025, Sports Industry total size of more than 5 trillion yuan, to speed up the development of sports industry to promote sports consumption, deepen the reform of sports. Although Ma Xu Jiayin hand in June 2014, Alibaba Group as a strategic investor for the Evergrande Football Club inject 1.2 billion yuan, but the real heart and soul into the sports industry also established from September 9 of this year, Ali Sports Speaking. So far, it was confirmed that the tournament will become one of the main operational directions Ali sports, in addition, media speculation Ali also use the advantages of its big data wading venue reservations, social and other sports fields. In fact, about the physical space business venues, a Guangdong after 90 boys have been cultivating more than two years, and have a false start advantage should not be underestimated. Zheng Gang eyes off after 90 sports market Off political Gang, sports venues online reservation APP "fun jordan 3 katrina 2018 sports" founder, a like to let others call themselves "Ah off" the big boys, when in 2013 "Fun Movement" was born, Guan Zheng Gang still being read large three students. "Fun sports do before, I've done two Internet O2O project, and one of which is related to the project and dining, like now is the fire of 'delicious not have to wait', was already more than 100 catering enterprises in With this platform, "taking into account the time she was still a college sophomore, lack of experience in marketing and operational aspects, the government shut Gang felt first bottleneck encountered in life, think twice, he sold the project. With the experience of the previous two wading O2O, the government decided to start off again Gang decided cautious admission. "It took more than three months time, do a lot of industries O2O analysis report, including all aspects of the model, pain points, volume, value points." In the end, love sports Guan Zheng Gang chosen yet wind raw water from the sports market. That was the big coffee giants have not yet flood of 2013. Born in Guangdong, Zheng Guan Gang definitely regarded as a sports athlete, badminton, tennis, soccer, basketball, swimming, shooting ...... these are his professional systems through learning and extremely good at sports, "there are not good My ribs are hard, ca jordan retro 14 white/fuchsia blast/black n not do yoga. "Guan Zheng Gang has tinkling Joseph modest ingredients, but badminton trophy he won again in time to prove his athletic strength. At first, the government shut Gang elected to include movie theaters, beauty salons, pet, home, smart parking, etc., to evaluate and analyze a number of sectors, so that he finally decided to choose the cause of market movement stems from three key factors: degree of standardization, the next level of IT line, whether there will be five years, giants admission. As a sports enthusiast, Guan Zheng Gang on the current sports experience again and again Tucao: Telephone Booking, communicate back and forth a few times, but also with friends confirmed the venue of time, to the scene from the handwritten record of this on your push lightly Booking records ...... no standards at all the information, which has been in existence for more than 10 years, the urgent need to change the reservation form. "Perhaps Online Booking in Ma's eyes belong worth mentioning that entrance, but we want to change the venue of the operating experience of physical space, redefining the city sports life, and then move the entire sports market." In the course of the campaign There are too many unpleasant experiences Guan Zheng Gang wanted to do something with the "change" related matters. one sub cheap air jordans version sports venue management thing After No. 46 issued the text, all regions have introduced sports industry support program: in September of this year, Jiangsu Province Sports Bureau, with 100 million yuan to 117 sports industry-related project support; last year, Guangzhou will be built in 2016 specifically 100 small football field goal, and proposed municipal finance will be given 100,000 yuan 3-man, 5-a 200,000 yuan, 300,000 yuan of 7-a-subsidy rules ...... a big wave for the sports industry, the introduction of preferential policies, a clear description of all the truth: the sports industry is becoming a new outlet, a change in the industry is being hit. From 2013 to now decided to make fun sport, fresh off can be seen with the government on media reports of gang-related, This time he decided to accept the CBN exclusive reports, can not help but have the following question: Is the sports industry because of the recent large heat, feel the threats and pressures of interest campaign finally sit still? "pressure is definitely there, but we have the advantage of leveraging others difficult, but also unable to catch up with the time advantage." Despite being 90, but the answer given off political Gang feel the slightest fear, "we do the information and intelligence reform movement stadiums basic services, through a complete change in this industry alone telephone ERP system, this book manual recording mode, the venue management, sale, membership, finance, inventory, and all and information technology. " In addition, in less than a year's time, interest in sports has been integrated nearly 2,000 venues, occupied the north, on the broad, deep, mainly large cities of Tianjin and Hangzhou. "We are already the country's largest sports stadium booking platform, and the industry can not compare the second and third," says Guan Zheng Gang. The printing of "three rounds of financing completed within one year" rumors make this company was founded more than two years of legendary. In this regard, Guan Zheng Gang given to a financial network financing truth: Fun sports line on a month to get the 5 million angel investment Angel Bay. Earlier this year, interest in sports received $ 13.2 million in A round of financing from the capital and high dynamic domain Yung capital joint investment. Public information, China is now the size of the sports industry is about 313.6 billion yuan, accounting for 0.6% of GDP, which is among the 80 percent of the portion contributed by the completion of sports shoes and apparel. From this perspective, you want to reach the target of 5 trillion in 2025, the need to develop sports services, which were aimed at removing the giants of sports orientation, sports market has become an important carrier of value creation. UBER with the emergence of the taxi industry to feel the crisis as interesting information Reform movement is the movement of venues will also affect the number of people of their jobs. Off Gang want to maximize the use of government resources through a set of algorithms stadium, according to his vision, the future of sports enthusiasts can achieve all of the sporting needs by APP, "set the field, looking for golfers, looking for sparring can can greatly enhance the value of the physical space of the venue. " He hopes to use his way to subvert the traditional sports market, the industry's progress must be accompanied by information, intelligence increase, and this will lead to a large number of venues to reduce management staff, "When you do something to reduce the man-hours , this thing becomes interesting. "Guan Zheng Gang said. (. Chinese shoes Network - the most authoritative and most professional shoe Information Centre) & nbsp; want to wear Air Jordan for the winter? Jordan Brand has created a brand new Air Jordan 1 Trek that will allow you to cope with the bad weather in the winter. Air Jordan 1 Trek AJ1 upper rough outline shape, instead of the sole has a curved lines on the pit with lightweight Phylon low metal buckle, lace and Air-Sole cushion unit, showing strong outdoor style, also joined the red canvas shoes and suede cheerfuland durable leather material, in addition the tongue part also embroidered with very beautiful city sunset silhouette. 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