& nbsp; & nbsp; & nbsp; 2004 ?? 8 ?? 28 morning, when Liu Xiang over the last fence, in front of television Malaysian Chinese beauty Ku Min lady style aside, the moment "simply scream" . & nbsp; & nbsp; & nbsp; Ku Min is JWT (JWT) account director, responsible for the work of this team in a 4A advertising company Nike service. She only remembers a signle customer dial telephone, and finally found, and the other being desperately rang her: the first time we have to share the surprise. & nbsp; & nbsp; & nbsp; "This is really like a gamble." September 7, Gu Yue Min recalled the scene that day, still conceal excitement. Of course, winning is not only Liu Xiang, the much-anticipated men's 110 meters hurdles final runway, her clients Nike had the last laugh. & nbsp; & nbsp; & nbsp; "on the 28th, lucky day," the three versions & nbsp; & nbsp; & nbsp; at 10:00 on September 8, Nike Chinese company The marketing department employees are the few classic hurdles Liu Xiang printed advertising Sketchpad shot carried away conference room, these special drawing board soon to give Liu Xiang. & nbsp; & nbsp; & nbsp; At the same time, published in the "on the 28th, lucky day," Liu Xiang large posters have covered the Shanghai who sell Nike products all shop windows. & nbsp; & nbsp; & nbsp; these posters designed by JWT Nike print ad "auspicious articles." Gu Yue Min said, "auspicious articles" actually designed three versions: gold version, silver and bronze version and unlicensed versions. Finals ended, responsible for media buying business JWT Mindshare immediately notify the three major cities Beijing, Shanghai and selected five newspaper advertising department, the same day delivery gold version celebrate advertising. & Nbsp; & nbsp; & nbsp; & nbsp; "! The market of integrated marketing with too perfect" copy creative director of JWT origin ???? he said. & nbsp; & nbsp; & nbsp; Hu Gang, another creative director Zhu art origin and companies have time to work the 2089 Nike Team, it is the longest pair partner JWT. Nike JWT Team is able to maintain the most exciting Team, because Nike is usuall cheap jordans online y given maximum creativity and play space. & Nbsp; & nbsp; & nbsp; & nbsp; from the initial advertising market in China, Nike chose JWT, but is only responsible for Nike JWT in mainland China and Hong Kong's advertising business, agents of Nike's global advertising is WiedenKennedy, the company is said to have an office recently into China. & nbsp; & nbsp; & nbsp; WiedenKennedy Nike launched during the Athens Olympic Games advertising creative is Yundi version of "Can you faster than you." This is the unified version of the Nike television commercials in the world put. & nbsp; & nbsp; & nbsp; Gu Yue Min has been in discussions with her clients, how to use the opportunities the Athens Olympics, a surprise move in China's marketing. This time Liu gradually into view. In mid-July, Nike China and recommended behest, ancient and her partner began formal work plan to make Liu Xiang. Creativity is still the starting point, "You can be faster than you." & nbsp; & nbsp; & nbsp; consider Liu Xiang in Japan, Europe has run out of good results, into the top eight should be no problem, but the Ku Min Tan Yan, had also thought better to just get a newspaper Contributed secure. When looking for Liu Xiang qualities, they found that the man was really something - he is beyond his idol, he represents a breakthrough, Asians do not do things exactly the same with Nike, which demands global advertising concept . Ancient suddenly excited, she got a lot of video data to see Liu Xiang, "He is very 'real', you really touched him." Liu Xiang, the show's strong desire to win and personality, it seems at JWT Team Nike, Nike is the global market to promote its theme "Can you faster than you" living examples. & nbsp; & nbsp; & nbsp; then began starry night and hardships, has experienced four major proposals would be. Each has three or four proposals discussed new ideas, eventually two creative script sift through, the final decision is sent to Nike headquarters. "Nike sees no need to add too many elements in the ad, Nike's appeal is very pure, is exercise, as long as full of athletes, like the kind of spirit mani Cheap air jordan 12 for sale online free shipping fested." Hu Gang said. & nbsp; & nbsp; & nbsp; "Nike may be embodied in the spirit advocated by Liu Xiang body perfectly." JWT's creative team decided to use the definition of Asian, because Liu Xiang not only belong to the Chinese people's glory, and Asians are Chinese people to help in the international fight to glory. & nbsp; & nbsp; & nbsp; Nike's operation is quite standard, advertising creative script to notify the Chinese Olympic Committee and the International Olympic Committee, who proposed should avoid talking about skin color, so "Who sprint stadium There is only black and white levels? "copywriter was abandoned when the final plan finalized in early August, only two weeks of operating time. & nbsp; & nbsp; & nbsp; Zhu Hailiang call with Nike and JWT already have had many pleasant cooperation of Chinese new generation of directors Li Ran, let him at that time do not pick another piece, left the time to do this ad film. From shooting to editing, dubbing, all the work done in August 16. And under normal circumstances, such an ad film shoot, need 4-6 weeks time. Hu Gang said that during that time the whole team can be described as "passion investment." & nbsp; & nbsp; & nbsp; through its international network analysis, Nike has realized that Liu might be changing the first person of Asian track and field history. So, finally came out of the television advertising "Breaking the Law" chapter is such a picture: on the starting line, ready to move, the calf muscles ...... Asian complexion starting with a series of actions, subtitles play: Law 1, Asians muscle explosive enough? Law 2, Asians can not become the world sprint trapeze? Law 3, Asians lack the momentum to win? - Lens opened, Liu Xiang leading the way, the opponents behind. Subtitles played: & nbsp; & nbsp; & nbsp; the laws are made to be broken & nbsp; & nbsp; & nbsp; August 24 preliminaries before the day began in the above ad broadcast nationally, and with international versions of Nike ads evenly divided over the time period, from the 27th, all put Liu Xiang Nike ad. & nbsp; & nbsp; & nbsp; August 27 to 29, Nike Cheap air jordan 12 taxi for sale online free shipping requested relevant companies to consumers sample three major cities in 1500 to do market research showed that sports brands, respondents Liu Xiang of this ad deepest impression. Liu Xiang Nike tells the story, not only resonated widely in the field of sports. & nbsp; & nbsp; & nbsp; Liu Xiang, a specialized service person & nbsp; & nbsp; & nbsp; Liu Xiang blockbuster, a lot of people envy Nike overwhelmed betting success. & nbsp; & nbsp; & nbsp; "This is absolutely not an accident," Nike Pan Jianhua, director of marketing for Greater China, said, "Any one perfect marketing, is not a coincidence." & nbsp; & nbsp; & nbsp; as a professional sports company Nike has a staff of rich professional experience in the field of sports. "We can determine who is a rising star, before he lit, Nike will be excavated to provide the best equipment for him, to help him improve performance." & Nbsp; & nbsp; & nbsp; & nbsp; "Nike today's success depends largely on the work of the athlete as a partner so we have to put Nike personified, as long as optimistic about the signing of Nike athletes, will appoint someone to serve, to provide any possible assistance to athletes. . "Pan said. & nbsp; & nbsp; & nbsp; Nike Chinese company has two marketing department, a brand marketing, a sports marketing department, the former is responsible for advertising and public relations affairs, the latter signed the main job is to serve the athletes, including monthly orders to the headquarters to meet the equipment requirements of athletes throughout the year, and is responsible for contacts with the national sports community. & nbsp; & nbsp; & nbsp; height 190CM Li Tong is such a Nike employee, his identity is now marketing manager of Nike, responsible for contacts with the National Athletics Association. Nike had signed Liu Xiang and enable it as an advertising spokesman, Li Tong is the worship Huiyanshizhu strongly referrals & nbsp; & nbsp; & nbsp; the reality is often more dramatic color, before Liu Xiang Li Tong is the men's 110 meter hurdles Asian record holder for many years. & nbsp; & nbsp; & nbsp; Li Tong cheap jordans for sale Nike in 1981 he signed the first athlete in China, in 2002 returned from overseas to join Nike. At that time, Nike also began to renew close cooperation with the Chinese Athletics Association. In Lee's extraordinary experience, track and field team for the case of its hand. When Liu Xiang participate in the Games and the World University Games in 18 years old, it caused Lee's attention, when Liu Xiang's performance is 13 seconds 34, he is convinced that the boy has great potential to reach a higher level. & nbsp; & nbsp; & nbsp; at the recommendation of Li Tong, Nike headquarters to send someone to go to the competition at Liu repeated site visits, concluded: Liu Xiang is definitely a rising star! Nike China that year signed a contract with Liu Xiang. & nbsp; & nbsp; & nbsp; Li Tong is still clearly remember that Liu Xiang to take the Universiade gold medal in 2001, when he wore blue and golden hook, there are eight nails 97 models of Nike running shoes, that Nike shoes are then supplied to the Chinese track and field team, Li Tong Liu Xiang even guess which shoes to wear old athlete left. The following year, Liu Xiang in Lausanne, wearing a pair of white Nike running shoes, the first to break the Asian record. & nbsp; & nbsp; & nbsp; on the World Cup tournament held in Paris, escorted Li Tong, Liu Xiang, wearing the new Nike shoes provide. After the game, Liu Xiang Li Tong will convey the views of the company: the soles do not need so much nail fastener into lace. & Nbsp; & nbsp; & nbsp; & nbsp; brother Li Tong told the company starting from a professional point of view how to help Liu Xiang, continued assistance to the office to the corresponding requirements, and from the macro to provide some professional advice to Liu Xiang. In 2003, Nike Liu Xiang opened the special treatment, try to provide help in the Nike can assist the range, including arrangements to attend a number of activities to meet the clothing, equipment, special requirements, especially when the period of Liu Xiang competition abroad, will send accompany someone to help deal with the interference of various affairs Retro jordans for sale of his game. Equivalent to almost half the broker role. & Nbsp; & nbsp; & nbsp; & nbsp; The Athens Olympic Games, Li Tong also escorted. & Nbsp; & nbsp; & nbsp; & nbsp; sports marketing Lee is located, now has more than 20 employees, and the need to continue to increase manpower, because there are more and more positive signing players need additional services. "We now have great potential pick players, many of whom are new rising stars." Pan Jianhua said. & nbsp; & nbsp; & nbsp; Liu worth? & Nbsp; & nbsp; & nbsp; & nbsp; in Li Tong opinion, there should be a 21-year-old Liu Xiang decades maintained a high level of competitive state, if well maintained, can last until 34 career ~ 35 years old. & Nbsp; & nbsp; & nbsp; & nbsp; Liu worth? This is after the August 28 issue of media are keen to discuss. A Beijing company, said Liu Xiang upset annual advertising contract is 2 million yuan; some of the advertising profession reporter spoke to said that, at least, should be at 300 million yuan. & Nbsp; & nbsp; & nbsp; & nbsp; as of now, in television commercials for the brand endorsement of Liu Xiang only three: Nike, Coca-Cola, Maxima. The three companies had little move, and now seems to look flash in the pan. & Nbsp; & nbsp; & nbsp; & nbsp; Maxima in February this year, Liu Xiang was formally signed. Liu Xiang Maxima will recommend to its advertising agency Shanghai Advertising Co., Ltd.. The company's business director, said Liu Xiang felt very young, in the rising period, some achievements have been very easy, and in addition to the requirements of the sport Hurdle rate, but also requires considerable technical and explosiveness, which brand and Maxima demands very consistent. He refused to disclose the contract amount, but rumors of this comprehensive agreement only a few dozen yuan. & Nbsp; & nbsp; & nbsp; & nbsp; another one can not spend much money. It is said that Pepsi had to go first to the door, out of the price tag is 100,000 yuan a year, in the Paris world championships, Liu Xiang won the bronze medal, competitors Coca-Cola contract value quickly from 250,000 added to 35 Cheap air jordans for sale million yuan, Liu Xiang won 2004 advertising contract. & Nbsp; & nbsp; & nbsp; & nbsp; and Nike regard, according to unofficial reports, Liu Xiang has just renewed. A widely circulated statement is reproduced by competing Nike contract is about 400 million / year. Nike Pan Jianhua, director of marketing, admits not so much to the newspaper. & Nbsp; & nbsp; & nbsp; & nbsp; and former two different is that Nike talking about Liu Xiang, it seems even some love the feeling. "We are investing in the future, such as the amount is not out preaching, but the contract can be modified, the contribution of the two sides which can be reflected in the contract, Nike has quietly done a lot of things, Liu Xiang will have a better marketing plan . "Pan Jianhua said. & Nbsp; & nbsp; & nbsp; & nbsp; This year, Nike is the world's lightest Liu Xiang specially made special shoes, red, white, gold three pairs. Pan said he hoped to wear a pair of gold shoes heart when Liu Xiang finals, but Nike's principle is to do everything we can in advance, will not provide any comments. Liu Xiang, the final choice is white shoes. & Nbsp; & nbsp; & nbsp; & nbsp; Liu Nike also ready to help a special commemorative edition CD. "It does not matter with the market, he was an outstanding athlete, Nike worth doing a lot of things for him." In 2008, Liu Xiang will be 25 years old, this is the golden age of athletes, and Nike wish him more success in the home. But the two sides to the contract exactly when? Only Pan said, it is now very clear that Liu Xiangming will appear in Nike's advertising and marketing activities. & Nbsp; & nbsp; & nbsp; & nbsp; However, from the Pan conversation, he clearly hopes this will be a continuation of a long time of the contract. Pan Jianhua said that he very much hope that, one day you can have Nike's US headquarters buildings, "Cheung House." Several buildings Nike headquarters are in long-term close cooperation relationship with Nike athlete named, such as Michael? Jordan House, Agassi floor. & Nbsp; & nbsp; & nbsp; & nbsp; marketing department has been working for 10 years at Nike Pan s cheap foamposites light criticism for some beverage companies like Nike to take the car along the practice. "We'll see the future, long-term planning. Nike never do a one-time deal, because you can not understand the athletes, grasp its characteristics and its market tightness " & nbsp;. & nbsp; & nbsp; the Athens Olympics, Nike-sponsored China National There are 24 teams, 32 Chinese team won the gold medal belongs to Nike-sponsored athlete has 12, the groundbreaking project, in addition to the men's 110 meter hurdles, tennis, canoeing, women are all meters Nike sponsorship. & nbsp; & nbsp; & nbsp; "Nike most willing to do, to do the most good is to train a rising star not purely sport turn into a business, contract money trouble, but to create opportunities. His ability to break through the culture, the return will be in the back. Some people would argue that only the big companies have the strength to do so, but Nike original size of small companies do now, is because he insisted on doing so. "Pan said that from now until 2008 , Nike headquarters will use the players and coaches of global cooperation resources, go to more experts to help Chinese sports development, to meet the special needs of sports associations to help cooperation. & nbsp; & nbsp; & nbsp; ". Nike is the only company willing to invest in the future of the company," he said.industry The original CEO LVMH suggested that the major corporate executives should be far away from US President Trump to protect the brand CNBC according to the latest news, U.S. President Barack Trump recently once again due to extreme remarks by setting up its attack, when he took office two business advisory group has been disbanded, has publicly expressed support for Trump's Under Armour CEO Kevin Plank was one of the first to leave the business executives of consultants. LVMH America CEO Mark Weber recently said in an interview, Trump dissolved the Advisory Group is upset, because the speech has seriously affected the business consultants where the group's performance, so the primary task of the major executives now is far from Trump to protect them on behal cheap jordans for sale mens f of the brand. capital American investors interested in buying British clothing brand New Look $1 billion 200 million bondsAccording to British media Retail Week latest news, two US private equity fund Anchorage Capital and HPS Investment Partners intends to acquire British clothing brand New Look $1 billion 200 million worth of bonds. By the British from Europe, the British consumers remain cautious on shopping expenses, New Look is now actively developing China market, but investors are still regarded as a high risk of the brand. According to statistics, as of the first quarter of June 24th, New Look after tax loss of 15 million 200 thousand pounds, while sales fell 4.4% to 338 million pounds. Group CEO Anders Kristiansen said, by the British drag on the market, it is expected that the difficult situation will be maintained until 2018. announced a $300 million acquisition of Karl Lagerfeld Septwolves China district operating entity controlling stake in according to the announcement, the first step of the transaction is Septwolves through a wholly owned subsidiary of Hongkong invested 240 million yuan, equivalent to RMB $Karl Lagerfeld Greater China Holdings equity Limited 80.1% and the corresponding shareholder loans; the second step is the shareholders will be based on the requirements of the board of directors of KLGC, KLGC in the operation of the main subscription Gallagher (Shanghai) Trading Company (KLSH) shares the board of directors or other way, to provide 100 million yuan or the equivalent of $KLSH to increase the proportionate share of their corresponding Septwolves, increase the amount of 80 million 100 thousand yuan or the equivalent of $. Septwolves investment totaling 320 million yuan or the equivalent in dollars, will own funds invested. The world's largest HNA airport duty-free retailer Dufry acquisition into the largest shareholder equity again China HNA Group diversified enterprise and the Swiss retailer Dufry AG airport on Monday officially issued a statement saying, HNA 〉 black and white two color OVO x Air Jordan 8 next year! OVO once again teamed Retro jordans for sale up with Air Jordan launched a new new suit, including black and platinum two colors. Drake I have many feet, you can see the iconic OVO logo and Jumpman Logo with golden owl and red highlights, simple yet details! At present, the price of $225 per pair, on January next year. Air Jordan 13 GS Wolf Grey last month! The sole highlight! Gray color fresh and simple, charming and green collocation followed by the cat's eye, a pair of super Air Jordan 13 is "beautiful" shelves! But the shoes for the GS version, most men only slide! The shoes will be launched in August 26th, the sale price of $140. also reported that Air Jordan 6 'Chinese New Year' in January 2018 and we will meet, it is reported that the Air Jordan6 CNY will use black, white and gold peak, multiple color mix. Look forward to! Nike classic Blazer shoes to usher in a new modern upgrade! One of the classic shoes Nike as the representative of the Blazer is about to usher in the new upgraded version of Blazer Chukka CS modern TC! In the continuation of a high degree of recognition in the cylinder body of the shoe at the same time, to adjust the overall design of shoe line, join in to bring a new experience in. The first is University Red, Pine Green and Deep Royal Blue three simple but eye-catching color! At present the specific sale information yet to be announced. Adidas and Hike Lo signed a new king of the mountain sale this week! Adidas Originals by Alexander looking for a long time series of Wang joint Season 2 finally at the end of last month opened a complete veil! In addition to clothing items, the new AW Hike Lo shoe is more remarkable. King of the mountain again with Adidas Originals representative shoes Gazelle is modeled, in addition to full palm thickening bottom in BOOST, also equipped with a strong sense of outdoor climbing soles, shoes with bright colors, making the overall more visual impact. It is reported that the joint shoes will be landing in August 5th the world's major Adidas Originals and Alexander Wang to specify the store, please look forward to! Adidas Originals Tennis Hu Philippines Dong's new So cheap jordan shoes for men lid series on date! 〉Chris Paul once insurance companies "state farm" advertising to create a named "cliff Paul" image. The black rimmed spectacles and moustache collocation rhombohedrons case grain sweater classic image already strikes root in the hearts of the people. Overwhelmed NIKEID countered rhombohedrons case grain sweater for inspiration, add lozenge theme in NIKEID options, like a friend may wish to NIKEID try under the. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when off, micro channel search dunkhome and extra welfare wayward send. source: nikeAir Jordan 1 Retro "Family Forever" will be sold in a particular store tomorrow, we all prospecting shoe currently has announced the sale to organize dealers to stay in the Facebook, the actual selling way and the place to store transaction mechanism please announcement. Wuchang 23 source: SneakernewsNike and JD Sports from the UK stores jointly launched Nike Air Max 95 "JD Sports" defined color, whole main color is gray black, transparent bottom exposed air cushion, the heel of the NIKE Swoosh Logo and is the lace holes in bright fluorescent green embellishment, the body of the shoe with breathable mesh fabric with synthetic leather fabric collocation and, through the application of different materials and the way from top to bottom by gray to black color, the classic Air Max 95 overall more hierarchical. It has been sold at JD Sports, priced at $115. how, to, win, back, your, ex source: JD Sportszp8497586rqNike LeBron 11 Elite "Blue 3M" brings a cool feeling for the hot summer, the body of the shoe with water blue collocation silver Hyperposite protective material, corrugated lines covered with upper suction eye of the full 3M reflective effect, finally, equipped with a large bottom translucent material, the use of cold tonal collocation to create a cool atmosphere whether it is in the stadium, or as a daily collocation is a very good choice, Nike LeBron 11 Elite "Blue 3M" recently released. source: HYPEBEASTAir Jordan 13 Retro "History of Flight July 22nd" Taiwan area in particular shops selling shoes, priced at 6300 yuan, BG (children) price 4600 yuan, BP (in children) the price of 3100 yuan, the price of 2200 yuan BT (children). We are all now in prospecting shoe finishing Facebook announced to dealers selling links, intends to start prospecting shoe please refer to the following links in the actual information, selling way and place to store transaction mechanism please announcement, more shoes sell messages can also be a reference station listing report. Jordan 16 Songgao 〈br union="" st. in addition, the Taiwan Nike.com will also be sold tomorrow, and those interested in it can go to know it by themselves. source: NikeSay goodbye to short life habits, go to another group of people are familiar with space travel is longing for a visit, I think it is that due to the uncertainty of the strange sense of surprise; however, love shoes shoe makers in prospecting, Raiders countries an important source of fun to shop set is the trip, a point of sale for the brand in the world don't open, you may have heard that I but also failed to visit the shops, are faithfully showing when the earth unique shoe culture appearance and managing team the ideal blueprint, tell their own experiences. The following guidelines are just the beginning of a new experience, and I believe that the map of the world in your hands will definitely make a unique appearance through your footprint. 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Although this year is the flagship of the second layers of the skin as ClutchFit technology Under Armour ClutchFit shoes? Drive? UA, but did not forget the last acclaimed Under Armour Micro G Anatomix? Spawn series continue, the introduction of the second generation UA believe that many fans of shoes quite looking forward to, compared with in the previous Under Armour Micro G? Anatomix Spawn 2 change is not so big, also equipped with Micro G material in the bottom of the shock, the shoe body is changed into breathable mesh foam structure more affixed to the foot, the exposure of the three colors are used geometric Camo, taste very practical strong. news source: solemovement? began in 2010, Adidas Originals and Japanese well-known brand atmos launched a long-term cooperation, launched many classic works. Among them, the Superstar 80s based works are more often show creative elements, this time will continue to promote the series to ninth G-SNK 9. The appearance of black snake to design and use, and the luminous display characteristics of 3M material. Currently available at atmos online stores, priced at 14000 yen. source: Eukicks