Nike played like a professional community who care structure, but more like a careful Adi community who care.
1 Nike - Community care professional who
To help better prepare for marathon runners race, Nike early invitation to the national marathon coach @ Tao Shaoming for junior and senior runners runners, in Shanghai, Guangzhou and Beijing plan a period of eight weeks professional training programs, and invited on the microblogging coach for marathon runners were professional online quiz, from microblogging forward amount and the number of comments point of vi Retro jordans for sale ew, the majority of runners are welcome.
electrical makers in carnival double 11, runners Nike community building and more goes a step further, Nike introduced the innovation of micro-channel NikeRunClub community (note the community, not the official public accounts), open platform can be found on recommendations to guide running, but can also run in the establishment of groups to run around looking for groups, just like a more lightweight and convenient online version of vertical communities.
I have to say that Nike has familiar: Now runners runners in the cheap jordan shoes for men past is no longer a passive consumer of information, and they spontaneously find a suitable own organizations, they prefer to stay in a small group and their own small partners together like-minded, they need to uphold the brand is a sport spirit, know at the right time for them to bring value to haunt partners.
2 Adi - attentive care community who
runners communities say they rarely break their own, they will say to create a personal PB (personal best); they seldom say who is our leader, but will say who is 430, 530 rabbits; Adi cool running group A runner who cheap jordans for sale is familiar with the organization, the former North horse recruit runners, runners organize training before a match in the coach's leadership, and in the North during the race horse carefully arranged the cheerleaders cheering for the runners , in the running and running after setting energy depot, but also as a member of each group of cool running track taking pictures after the game released. In addition, all horses in North cool running members of the group will be known as the "PB family" of one, their slogan is also very exciting: # witness my PB #. And the r Cheap air jordans for sale unners were in each interaction, Adidas do careful and meticulous.
Later, saw some cool running group interviewed the person in charge of the movie, a reporter asked why the person in charge would choose such slogans PB as the theme of the event, officials said, and some runners often inside the circle of influence who to deal with, found that runners often use to express themselves PB breakthrough, we decided to adopt the runners who are familiar with the language as their own brand of the slogan. Here, we have to wonder, today's consumers, because the social cheap jordans online network has been linked to each other to form a community, their access to information in their own communities, share information, as if into an organism, and the flow of the body, that is, Blood information. Faced with such consumer groups, if brands are not integrated into the community of consumers, listen to their language, their voices perceived, is bound to be lost in the tide of this society.
In addition to Nike and Adidas, just two weeks before the horse is about to start running the North, and I am also very clever exposure at work to a charge of other cheap jordans for sale mens outdoor sports brand agency, we provide a number of outdoor sports we do for them through social network data mining scoring to give the impact and influence of the list, not to a few days, they found a community organizer Beijing jogging, and soon made contact with the organizers, and help during the race These jogging enthusiasts full with the film, recording their every detail and colleagues insist on during the game, the brand's spirit also in this community is well spread. Afterwards and responsible for the activities of the project manager to chat, he told us Cheap air jordan 12 ovo that it was his first time to know there are so many interesting runners community organizations exist, between a little earlier if they can begin to build those affected and more relationship, I believe this event will be made even more unexpected results.
Shanghai Marathon kicked off soon, the Internet will also see the enthusiastic users of this year's marathon to Hangzhou Hangzhou arrangements for next year's marathon one carding statistics, a total of 45, but we say there may be more. We expect to see in this process more brands uphold the spirit of the mov Retro jordans for sale ement, find influencers, into the consumer community, build brand tribal wonderful. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network & nbsp; global fashion brand network.)the engraved version has black suede upper, sole uses blue crystal soles, and the hollow place of the shoe body is added 3M reflective effect, while classical regression also adds a lot of new highlights. The sale price will rise to $$185, China area price will be close to $1500. item: 384664-023 release date: November 28thPrice:This is not a commercially availablelast weekend, a wireless music festival was held in Frankfurt, Germany, and our popular small meat Justin Bieber was also present. The audience expressed incomparable support to small Jia Jia classmates, in response to the enthusiasm of the audience, in the performance process in their own wear on the foot of the Adidas YEEZY 350 V2 Boost "Cream White" took off and thrown to the crowd.
two Justin Bieber "original flavor" pure white YEEZY, with his feet taste, respectively, by two different lucky fans in the bag, envy?! I want to feel the taste of Xiao Jia, too..
One
fans were enrolled in @theleftyeezy exclusive Ins account, not only shows the whole process of this pair of shoes is crazy idol flavor, drying out shoes every kind of interaction, a short time attracted more than 7000 users attention!
, and another YEEZY with little taste, appeared in eBay and was labeled more than $5685 in super Resell prices. Well, can not feel his taste, or quietly enjoy their taste bar.
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